Summertime Creatives https://summertime.co.za Thu, 18 Jun 2020 08:50:06 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.6 https://summertime.co.za/wp-content/uploads/2019/10/cropped-Summertime-logo-512x512-32x32.jpg Summertime Creatives https://summertime.co.za 32 32 Lets Chat Webinar – Episode 10 – Branding and Marketing for the New World https://summertime.co.za/lets-chat-webinar-episode-10-branding-and-marketing-for-the-new-world/?utm_source=rss&utm_medium=rss&utm_campaign=lets-chat-webinar-episode-10-branding-and-marketing-for-the-new-world https://summertime.co.za/lets-chat-webinar-episode-10-branding-and-marketing-for-the-new-world/#respond Thu, 18 Jun 2020 08:44:02 +0000 https://summertime.co.za/?p=2765 SummerTime’s longstanding client, Jayshree Naidoo of YiEDI, hosted Raksha on a webinar recently where they chatted about ‘Branding and Marketing for the New World’. With a specific focus on the world we are living in during the pandemic, this made for an interesting discussion. You can view the recording on Youtube

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SummerTime’s longstanding client, Jayshree Naidoo of YiEDI, hosted Raksha on a webinar recently where they chatted about ‘Branding and Marketing for the New World’. With a specific focus on the world we are living in during the pandemic, this made for an interesting discussion. You can view the recording on Youtube

Lets Chat Webinar – Episode 10 – Branding and Marketing for the New World

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Marketing for a New World Webinar Series https://summertime.co.za/marketing-for-a-new-world-webinar-series/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-for-a-new-world-webinar-series https://summertime.co.za/marketing-for-a-new-world-webinar-series/#respond Mon, 04 May 2020 16:01:18 +0000 https://summertime.co.za/?p=2587 We thought it a good idea to share some of our insights and reasoning behind creating and delivering Summertime Creatives recent webinar series. As many SMEs and general working professionals settled deeper and deeper into the realities around the Covid-19 pandemic and the imposed lockdown, we observed, with interest, the mindsets shifts from shock to […]

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We thought it a good idea to share some of our insights and reasoning behind creating and delivering Summertime Creatives recent webinar series.

As many SMEs and general working professionals settled deeper and deeper into the realities around the Covid-19 pandemic and the imposed lockdown, we observed, with interest, the mindsets shifts from shock to helplessness to acceptance, and then, as is so common in a South African context, it shifted to survival. As we engaged more are more with family, friends and business networks, it became clear that people were starting to look into creative ways of sustaining themselves and, for those who were already in business, looking to pivot their business positioning or offering in line with the rapidly changing world.

We conceptualized a 4 part webinar series that was designed to take a personal from a deep, reflective personal space through a journey, where they would eventually find themselves ready to take a new offering or a slightly different offering out into the New World.

Our first webinar was called ‘New World, New You’. In no way were we telling anyone to re-invent themselves during this time. Not at all, in fact, this webinar was built around conversations that we were having with so many people who, beyond the scope of their job or their business, were finding time (or being forced to) reconnect with who they are, what their unique skill set is and what they are able to bring into this world. 

The second part in our series was ‘Personal Branding’. During this time, now more than ever, people want to connect with other people before they connect with a business or a brand. I personally believe that the more hyper-connected technology and social media makes us, the more we crave real human connection. It is for this reason that we shared content around helping people to craft out their personal brands by sharing a 7 step process that could be followed.

The third webinar shared content around ‘Building Business Brands that Work’ and, in addition to sharing content around the basics that should be considered when building a business brand, we shared the ‘magic touches’ that should be included to create a connection with your target marketing, making the business relatable and sharing how you are able to uniquely solve their problem.

The final webinar around ‘Marketing for the New World’ shared an insight into the new, expanded Marketing Mix which lifts the veil on internal business processes, people, etc and uses this for marketing purposes. In addition, we shared some findings, insights and tips into marketing your business in this very different New World. 

The webinar series took a natural progression from personal positioning to business positioning for the New World. We hope that it inspired, engaged and got our audience working practically on next steps in positioning their brands and businesses better. 

Catch the 4 part webinar series for a limited time on our Youtube channel

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How to build your Personal Brand https://summertime.co.za/1980-2/?utm_source=rss&utm_medium=rss&utm_campaign=1980-2 https://summertime.co.za/1980-2/#respond Fri, 14 Feb 2020 16:47:07 +0000 https://summertime.co.za/?p=1980 As the topic of Personal Branding becomes more and more important in this world, it’s clear that, at the end of the day, people do business with people and still crave human connection aligned to values, meaningful exchanges and authentic expression. The start to 2020 has had a theme of connection and expression. In alignment […]

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As the topic of Personal Branding becomes more and more important in this world, it’s clear that, at the end of the day, people do business with people and still crave human connection aligned to values, meaningful exchanges and authentic expression.

The start to 2020 has had a theme of connection and expression. In alignment with this, @Raksha hosted her first talk for the year at Hirsh Fourways recently.

We’re thrilled to share that we even made the local news!

Hashtags – #PersonalBranding #Entrepreneurship #Expression #Connection #Value

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How to Build a Personal Brand – Webinar https://summertime.co.za/how-to-build-a-personal-brand/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-build-a-personal-brand https://summertime.co.za/how-to-build-a-personal-brand/#respond Thu, 14 Mar 2019 11:10:31 +0000 https://summertime.co.za/?p=1938 Raksha Mahabeer will decode the process around building a strong personal brand which will, by association, add value to your business brand too. In a world of unprecedented competition, a personal brand will help you stand out from the crowd.  SummerTime Creatives is a women-owned certified company from South Africa, specialising in graphic design, brand […]

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Raksha Mahabeer will decode the process around building a strong personal brand which will, by association, add value to your business brand too. In a world of unprecedented competition, a personal brand will help you stand out from the crowd. 

SummerTime Creatives is a women-owned certified company from South Africa, specialising in graphic design, brand development and marketing support services, working with the SMEs and corporate markets.

Click to view the webinar on the WEConnect International Youtube Channel

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Personal Branding vs Business Branding – Interviewed by Startup Grind https://summertime.co.za/personal-branding-vs-business-branding-interviewed-by-startup-grind/?utm_source=rss&utm_medium=rss&utm_campaign=personal-branding-vs-business-branding-interviewed-by-startup-grind https://summertime.co.za/personal-branding-vs-business-branding-interviewed-by-startup-grind/#respond Sun, 10 Feb 2019 17:28:15 +0000 https://summertime.co.za/?p=1927 Startup Grind Pretoria held a Personal Branding vs Organisational Branding with Raksha Mahabeer & Sandhya Singh founders of Summertime Creatives. Get the Scoop on brandbizblog.comInterview available on Youtube

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Startup Grind Pretoria held a Personal Branding vs Organisational Branding with Raksha Mahabeer & Sandhya Singh founders of Summertime Creatives.

Get the Scoop on brandbizblog.com
Interview available on Youtube

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67 Logos Mandela Day Designathon Event https://summertime.co.za/67-logos-mandela-day-designathon-event/?utm_source=rss&utm_medium=rss&utm_campaign=67-logos-mandela-day-designathon-event https://summertime.co.za/67-logos-mandela-day-designathon-event/#respond Wed, 18 Jul 2018 12:51:26 +0000 https://summertime.co.za/?p=1947 The event was hosted by Colourworks and Designers Ink. The 67-minute ceremony celebrates the 54 extraordinary designers and 67 small businesses, they’ve worked closely with to help uplift and grow. Summertime Creatives was invited to participate in the 67 Logos Mandela day designathon where we created a logo and a brand CI for a startup […]

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The event was hosted by Colourworks and Designers Ink. The 67-minute ceremony celebrates the 54 extraordinary designers and 67 small businesses, they’ve worked closely with to help uplift and grow.

Summertime Creatives was invited to participate in the 67 Logos Mandela day designathon where we created a logo and a brand CI for a startup business. This is a testament to our supporting small businesses grow, and in turn for a thriving future for South Africa.

Thank you, Colourworks . We have loved being a part of the #67Logos campaign for #MandelaDay2018. We wish Bombshell Lingerie sustainable success!

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Lionesses of Africa radio show profiles women entrepreneurs https://summertime.co.za/lionesses-of-africa-radio-show-profiles-women-entrepreneurs/?utm_source=rss&utm_medium=rss&utm_campaign=lionesses-of-africa-radio-show-profiles-women-entrepreneurs https://summertime.co.za/lionesses-of-africa-radio-show-profiles-women-entrepreneurs/#respond Mon, 27 Nov 2017 17:05:06 +0000 https://summertime.co.za/?p=1924 The network Lionesses of Africa hosted its last event of the year in Johannesburg, encouraging women entrepreneurs to connect and inspire each other. The network also shared some of its successes. Here are some of the gems the speakers shared: Raksha Mahabeer Mahabeer, who co-founded Summertime in 2007 with Sandhya Singh, described their entrepreneurial journey […]

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The network Lionesses of Africa hosted its last event of the year in Johannesburg, encouraging women entrepreneurs to connect and inspire each other. The network also shared some of its successes.

Here are some of the gems the speakers shared:

Raksha Mahabeer
Mahabeer, who co-founded Summertime in 2007 with Sandhya Singh, described their entrepreneurial journey as a beautiful one. “As an entrepreneur it’s important to understand where you going,” she said.

Mahabeer said, as a business owner, it was important to know your strengths and weaknesses.

For a long time she did not own her title, even if she knew and fulfilled the responsibilities of the title, Mahabeer said. She highlighted the business aspects of finance, operations, productions, marketing and human resources.

“Get real with yourself,” Mahabeer advised. “Get real about what you are skilled at and where you need to outsource.”

Other lessons she shared included:

One should have humility to be learner;
You should have resilience. “Do what you need to do to pick yourself up. For me, it’s doing yoga or being around certain people,” she said. “You are a reflection of where your business is going to be in the world.”
Know yourself and follow your intuition. “The [business] is a reflection of you.”

Read more on Brand South Africa

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SummerTime’s Year End GraTEAtude Party https://summertime.co.za/summertime-year-end-party-with-valued-clients-swaady-martin-tracey-webster-melanie-hawken/?utm_source=rss&utm_medium=rss&utm_campaign=summertime-year-end-party-with-valued-clients-swaady-martin-tracey-webster-melanie-hawken Tue, 29 Nov 2016 13:25:34 +0000 https://summertime.co.za/?p=1464 SummerTime’s Year End GraTEAtude Party Swaady Martin, a client, and friend, kindly offered us her beautiful new tea house in Maboneng to host our year-end GraTEAtude party. A group of ladies gathered over light food, fun, creativity, conversation and fantastic tea. A great way to end this year … quiet, contemplative connecting in a stunningly […]

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SummerTime’s Year End GraTEAtude Party

Swaady Martin, a client, and friend, kindly offered us her beautiful new tea house in Maboneng to host our year-end GraTEAtude party. A group of ladies gathered over light food, fun, creativity, conversation and fantastic tea.

A great way to end this year … quiet, contemplative connecting in a stunningly serene setting.

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Privileged to be apart of the TEDxPretoria team! https://summertime.co.za/tedxpretoria-content/?utm_source=rss&utm_medium=rss&utm_campaign=tedxpretoria-content Tue, 29 Nov 2016 13:22:50 +0000 https://summertime.co.za/?p=1462 We had the privilege of working with the TEDxPretoria team once again in putting together the annual event. With a theme of Fast Forward, 17 phenomenal speakers shared incredibly inspiring ideas around how they are moving society and the world forward. We love creating access to markets opportunities for entrepreneurs and incorporated this into this […]

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We had the privilege of working with the TEDxPretoria team once again in putting together the annual event. With a theme of Fast Forward, 17 phenomenal speakers shared incredibly inspiring ideas around how they are moving society and the world forward.

We love creating access to markets opportunities for entrepreneurs and incorporated this into this event by setting up the X-Market. We showcased some vibrant entrepreneurs who are creating stunning local products.

Watch this space for new around the #TEDxPretoria event for 2017!

Tedx Pretoria Event Set up Tedx Pretoria entrepreneur market

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Women CEO Interview https://summertime.co.za/summertime-women-ceo/?utm_source=rss&utm_medium=rss&utm_campaign=summertime-women-ceo Tue, 29 Nov 2016 07:11:05 +0000 https://summertime.co.za/?p=1444 It’s always great sharing our entrepreneurial journey. This time it was with The Women CEO blog. Taking time out to reflect is always wonderful, learning through our challenges and celebrating our successes! Click here to view video… Youtube Video

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It’s always great sharing our entrepreneurial journey. This time it was with The Women CEO blog. Taking time out to reflect is always wonderful, learning through our challenges and celebrating our successes!

Click here to view video… Youtube Video

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